If you study successful musicians, artists, bands and songwriters, one common theme does show up pretty fast---tons of hard work. But just because the work is 'hard' doesn't mean it's right, or necessarily the best way you can go about it. Other factors that have contributed to the success of various 'musical conquistadors' include the tried and true playing out as much as you can, distributing business cards, CD's, and networking as much as possible, etc. But still--no one wants the damn process to take another 10 years for them to finally 'get there', right?
And some of it does just take time--time for you or your band to become seasoned and consistently delivering professional quality performances, time for the right people to find you, etc. However--there are about 4 key indicators we've noticed (with regard to the current music scene) that tend to deliver the most for your hard earned time and money and have proven to be ways to work 'smarter', not harder:
1) Go find a great music competition or two and enter your best material--it's one of the fastest tracks to the real thing: And if that means spending a little more to travel to a better studio or to pay for a better recording or producer, then find a way to do it because you're only going to get one, maybe two listens or views of your video and if it doesn't strike 'em, the judges will be saying 'next'. There are several current artists that have gone from zero to hero in just a few months to prove this-i.e. Kelly Clarkson, Carrie Underwood, Chris Daughtry, etc. The ASPA offers a great singer songwriter contest right here, with no age limits.
2) Network effectively and don't waste your time: Keep your ears open for people talking 'music industry speak' and make sure to walk by in between sets and thank them for listening, etc--start some easy conversation and see where it goes. Also keep an ear out for those people that say 'they know someone' - a major producer, artist, etc - and of those that really do, see if there's any way they could review your material and maybe 'point you in the right direction' (use those words--it's non-threatening and it leads you where you want to go more often.
3) Venues: find out and keep an eye out for the best places to play, venues, festivals, etc where other people have been 'discovered'. Obviously, play where you need to so that you get the income needs met, but make time to visit and play wherever there's a known history of 'discoveries' by music industry professionals.
4) Develop your own newsletter (and website if possible), blog, something---and keep in touch with fans at least every couple of weeks with new music and what's going on with your career---and don't forget to ask if anyone knows someone at a label, major studio, etc -- you might be surprised at who knows who, and how fast your material can end up in the hands of the right people.
Remember--work SMARTER, and THEN work harder! And don't forget to check out the ASPA 2014 Singer Songwriter Contest! It's a band contest, country music contest, artist contest and singer songwriter contest all rolled into one!
ROCK ON!
The ASPA